Relatório de exemplo de uma empresa fictícia. O seu é construído a partir do seu próprio site e mercado.

DIGIT·ME

Brightside Dental Studio

https://www.brightside-dental.example/

Relatório de auditoria · Gerado em 14 de setembro de 2026

48 páginas analisadas · 12 perguntas · 48 respostas de IA · ChatGPT, Gemini, Perplexity, Claude · US-en

Geral

Visibilidade em IA

Prontidão para IA

Saúde do site

Conformidade e confiança

Brightside is a well-reviewed practice that AI rarely recommends. Four fixes this week can change that.

Patients increasingly ask ChatGPT, Gemini or Perplexity which dentist to choose. Today Brightside appears in 15% of those answers, versus 60% for Lakeline Family Dentistry.

The causes are fixable: Perplexity is blocked from your site, your Saturday hours are wrong on the sources AI trusts, your directory profiles are thin, and your mobile homepage is slow. In parallel, three tracking tools run before consent — a quick legal-risk fix.

Start with the quick wins (all under a day), then build the three question pages that competitors use to win.

AI mention rate

14.6%

7 of 48 answers; Lakeline: 60%

Mobile LCP

5.8 s

Target < 2.5 s

Trackers before consent

GA4, Meta Pixel, Hotjar

Pages without meta description

12/48

Service pages first

Prioridades

1Unblock PerplexityBot in robots.txt — 5-minute change that reopens a whole AI engine.
2Fix the “closed on Saturday” error at its sources — Wrong hours cost you emergency patients now.
3Load analytics and ad pixels only after consent — Removes a legal and trust risk.
4Cut mobile LCP from 5.8 s to under 2.5 s — Most patients arrive on mobile.
5Complete your Healthgrades and Yelp profiles — the two sources AI cites most — The sources AI trusts most for local services.

Maiores riscos

Wrong opening hours repeated by AI assistants.
Privacy exposure from consent-free tracking on treatment pages.

Maiores oportunidades

Saturday availability is a unique advantage for emergency questions.
Positive sentiment whenever you are mentioned.

AI assistants recommend three nearby competitors far more often than Brightside — mainly because they're better documented on the sources AI trusts.

Across 48 answers (12 buyer questions × 4 engines, localized to Austin, US), Brightside was mentioned 7 times (14.6%), at an average position of 3.6. Lakeline Family Dentistry was named in 60% of answers.

The gap is not about quality: when Brightside is mentioned, sentiment is positive (4 of 7) and no answer was negative. The gap is about evidence AI can find: competitors appear on Healthgrades and Yelp with complete profiles, publish FAQ content that matches the questions patients ask, and mark up their opening hours with schema.org.

One factual error matters: ChatGPT says Brightside is closed on Saturdays, which directly costs you the emergency queries — where Saturday availability is your strongest differentiator.

Your best question is your weakest answer

Brightside is one of only two practices open on Saturday, yet appears in 1 of 4 answers to “emergency dentist open saturday austin”. The fact exists on your site but only as an image in the footer.

Gemini knows you, ChatGPT doesn't

Gemini (Google Business Profile data) mentions you in 25% of answers; ChatGPT only 8%. ChatGPT relies on Bing and review sites where your profile is incomplete.

PerplexityBot is blocked

Your robots.txt blocks PerplexityBot, so Perplexity can only cite third-party pages about you — never your own.

Por motor de IA

Mecanismo	%	Pos.	Pontuação
ChatGPT	8.3%	4	12
Gemini	25%	3	33
Perplexity	16.7%	3.5	24
Claude	8.3%	4	13

Participação de voz

Lakeline Family Dentistry25.2%
Congress Avenue Dental20.9%
Austin Smile Co.16.5%
Hill Country Orthodontics9.6%
Brightside Dental Studio6.1%
Barton Creek Dental5.2%

Fontes citadas pela IA

yelp.example · 21healthgrades.example · 17lakeline-dentistry.example · 12reddit.example · 9austin-monthly.example · 7brightside-dental.example · 3

Perguntas testadas (12)

Pergunta	Mecanismo	Resultado	Marcas citadas
best dentist in north austin for families	ChatGPT US-en	Não citado	Lakeline Family Dentistry, Congress Avenue Dental, Austin Smile Co.
best dentist in north austin for families “Brightside Dental Studio is praised for gentle care with anxious patients.”	Gemini US-en	Posição 3	Lakeline Family Dentistry, Congress Avenue Dental, Brightside Dental Studio
best dentist in north austin for families “Brightside Dental Studio also offers family dentistry in North Austin.”	Perplexity US-en	Posição 4	Lakeline Family Dentistry, Austin Smile Co., Congress Avenue Dental, Brightside Dental Studio
best dentist in north austin for families	Claude US-en	Não citado	Lakeline Family Dentistry, Congress Avenue Dental
emergency dentist open saturday austin	ChatGPT US-en	Não citado	Congress Avenue Dental, Austin Smile Co.
emergency dentist open saturday austin “Brightside Dental Studio opens Saturday mornings for urgent visits.”	Gemini US-en	Posição 2	Congress Avenue Dental, Brightside Dental Studio, Austin Smile Co.
emergency dentist open saturday austin	Perplexity US-en	Não citado	Congress Avenue Dental, Barton Creek Dental
emergency dentist open saturday austin	Claude US-en	Não citado	Congress Avenue Dental
invisalign cost austin without insurance “Brightside Dental Studio lists Invisalign from $3,900.”	ChatGPT US-en	Posição 4	Hill Country Orthodontics, Austin Smile Co., Lakeline Family Dentistry, Brightside Dental Studio
invisalign cost austin without insurance	Gemini US-en	Não citado	Hill Country Orthodontics, Austin Smile Co.
is brightside dental studio good “Reviews describe Brightside as friendly, with short wait times; one source says it is closed on Saturdays.”	ChatGPT US-en	Posição 1	Brightside Dental Studio
is brightside dental studio good “Brightside Dental Studio has strong patient reviews for cosmetic work.”	Claude US-en	Posição 1	Brightside Dental Studio

Constatações (4)

CríticaUnblock PerplexityBot in robots.txtEsforço: < 1 hora

Evidências

robots.txt: User-agent: PerplexityBot → Disallow: /
Perplexity cited brightside-dental.example 0 times in 12 answers

Por que importa

Perplexity cannot read or cite any page of your site. When it recommends a dentist, it can only rely on directories — where competitors have richer profiles.

Como corrigir

In WordPress, open Yoast SEO → Tools → File editor (or edit robots.txt at the root via your hosting file manager).
Delete the two lines User-agent: PerplexityBot and Disallow: /.
Keep the GPTBot training block if you want — it doesn't affect ChatGPT search (OAI-SearchBot).
Save, then open https://www.brightside-dental.example/robots.txt to confirm the change is live.

Na sua plataforma

If Cloudflare 'Block AI bots' is enabled (Security → Bots), switch it to allow verified search crawlers, otherwise the robots.txt change has no effect.

robots.txt (recommended) · txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

# Training crawler (optional choice)
User-agent: GPTBot
Disallow: /

Sitemap: https://www.brightside-dental.example/sitemap_index.xml

Resultado esperado

Perplexity can cite your service pages within days of recrawling; expect your pages to appear among its sources for local questions.

Como medir o sucesso

Share of Perplexity answers citing brightside-dental.example (next report).

Páginas afetadas

https://www.brightside-dental.example/robots.txt

CríticaFix the “closed on Saturday” error at its sourcesEsforço: < 1 dia

Evidências

ChatGPT: “one source says it is closed on Saturdays”
Website footer shows Saturday 9:00–14:00 as an image (no text, no schema)
yelp.example listing shows Mon–Fri only

Por que importa

Saturday opening is your advantage for emergency searches. AI answers repeat what the most-cited sources say — currently your Yelp profile, not your website.

Como corrigir

Update opening hours on Yelp, Google Business Profile, Healthgrades and Apple Business Connect (identical hours everywhere).
Replace the footer hours image with real text.
Add OpeningHoursSpecification to your Dentist schema (see code).
Create an 'Emergency dentist — open Saturday' page targeting the question patients ask.

Na sua plataforma

WordPress: Appearance → Widgets → Footer, replace the image block with a paragraph block.

JSON-LD Dentist with opening hours · html

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Brightside Dental Studio",
  "url": "https://www.brightside-dental.example/",
  "telephone": "[PHONE]",
  "address": {"@type": "PostalAddress", "streetAddress": "[STREET]", "addressLocality": "Austin", "addressRegion": "TX", "postalCode": "[ZIP]", "addressCountry": "US"},
  "openingHoursSpecification": [
    {"@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"], "opens": "08:00", "closes": "18:00"},
    {"@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "09:00", "closes": "14:00"}
  ],
  "priceRange": "$$"
}
</script>

Resultado esperado

Correct hours in AI answers within 2–6 weeks; more mentions for weekend and emergency questions.

Como medir o sucesso

Mentions for “emergency dentist open saturday austin” across engines.

Páginas afetadas

https://www.brightside-dental.example/

AltaComplete your Healthgrades and Yelp profiles — the two sources AI cites mostEsforço: < 1 dia

Evidências

yelp.example cited 21 times, healthgrades.example 17 times across answers
Competitor profiles list services, insurance, photos and 150+ reviews

Por que importa

For local services, AI assistants lean on review platforms. A thin profile makes you invisible even when your site is good.

Como corrigir

Claim both profiles.
Add all services, accepted insurance plans, languages spoken and photos.
Ask your last 50 satisfied patients for a review (post-visit SMS with direct link).
Reply to every review, mentioning the treatment name.

Resultado esperado

Higher mention rate in ChatGPT and Perplexity for 'best dentist' questions.

Como medir o sucesso

Number of reviews; mention rate for best-of questions.

MédiaPublish an llms.txt summarizing your practiceEsforço: < 1 hora

Evidências

https://www.brightside-dental.example/llms.txt returns 404

Por que importa

llms.txt gives assistants a clean, factual summary with links to your key pages — services, prices, hours, insurance.

Como corrigir

Download llms.txt from the Fix pack.
Upload it to the site root via your hosting file manager.
Check it opens at /llms.txt.

Resultado esperado

Assistants that fetch your site get accurate facts first.

Como medir o sucesso

File reachable (next report check).

Strong local content, held back by a slow mobile homepage and weak titles on the pages that convert.

The homepage takes 5.8 s to show its main content on mobile (field data confirms slow for real Chrome users). The main cause is a 2.4 MB hero video loaded on phones and 740 ms of blocking scripts (chat widget + three tracking tags).

12 of 48 pages lack a meta description, and service pages use generic titles ("Services – Brightside").

Your hero sells the building, not the benefit

Above the fold, visitors see a video of the lobby and the tagline “Welcome to Brightside”. The two things patients decide on — same-week appointments and Saturday hours — are not visible without scrolling.

Lighthouse / Core Web Vitals

URL	Dispositivo	Perf	A11y	SEO	LCP	CLS	TBT
https://www.brightside-dental.example/	mobile	41	78	85	5.8 s	0.21	740 ms
https://www.brightside-dental.example/invisalign/	mobile	47	81	92	4.9 s	0.12	610 ms
https://www.brightside-dental.example/	desktop	79	78	85	1.9 s	0.09	180 ms

Constatações (2)

AltaCut mobile LCP from 5.8 s to under 2.5 sEsforço: < 1 dia

Evidências

Lighthouse mobile performance 41/100
LCP 5.8 s, TBT 740 ms, CLS 0.21
Hero video 2.4 MB on mobile

Por que importa

More than half of dental searches happen on phones. Each extra second before content shows increases drop-off.

Como corrigir

Replace the hero video by a compressed WebP image on mobile (keep video on desktop only).
Delay the chat widget until user interaction.
Load Meta Pixel and Hotjar only after consent (also fixes the compliance issue).
Set width/height on hero images to remove layout shift.

Na sua plataforma

WordPress: in WP Rocket enable 'Delay JavaScript execution' for the chat and pixel scripts; set 'LazyLoad' for iframes and videos.

Responsive hero: image on mobile, video on desktop · html

<picture>
  <source media="(min-width: 768px)" srcset="/hero-desktop.webp">
  <img src="/hero-mobile.webp" width="800" height="600" alt="Smiling patient at Brightside Dental Studio" fetchpriority="high">
</picture>

Resultado esperado

Mobile performance above 75, LCP under 2.5 s.

Como medir o sucesso

Lighthouse mobile LCP; Core Web Vitals report in Search Console.

Páginas afetadas

https://www.brightside-dental.example/

MédiaRewrite titles and meta descriptions of the 6 service pagesEsforço: < 1 dia

Evidências

12/48 pages missing meta descriptions
Title 'Services – Brightside' on /services/

Por que importa

Titles and descriptions decide whether people click — and AI engines reuse them to describe your pages.

Como corrigir

Use the rewritten titles/descriptions below in Yoast for each page.
Keep titles under 60 characters and include city + service.

Rewritten titles & metas · txt

/invisalign/
Title: Invisalign in North Austin from $3,900 | Brightside Dental
Meta: Clear aligners with free 3D scan and monthly payment plans. Book a same-week consultation in North Austin, including Saturdays.

/emergency-dentist/
Title: Emergency Dentist Open Saturday in Austin | Brightside
Meta: Toothache or broken tooth? Same-day emergency visits, including Saturday 9am–2pm. Call now or book online.

Resultado esperado

Higher click-through on existing rankings.

Como medir o sucesso

CTR in Search Console for these pages.

Páginas afetadas

https://www.brightside-dental.example/services/
https://www.brightside-dental.example/invisalign/

Lakeline wins on proof: 150+ reviews, FAQ pages and complete structured data.

Lakeline Family Dentistry is mentioned in 60% of answers. Its advantage comes from content that mirrors patient questions (cost pages, emergency page, insurance FAQ) and consistent profiles across directories.

Marca	Participação de voz	Prontidão para IA	Saúde do site	Conformidade e confiança	Perf	Schema	llms.txt
Brightside Dental Studio	6.1%	38	58	61	41	WebSite	✗
Lakeline Family Dentistry lakeline-dentistry.example	25.2%	74	71	69	68	Dentist, FAQPage, Review	✓
Congress Avenue Dental congressave-dental.example	20.9%	66	64	72	59	Dentist, OpeningHoursSpecification	✗
Austin Smile Co. austinsmile.example	16.5%	58	60	55	52	LocalBusiness	✗

Constatações (1)

AltaPublish the 3 question pages Lakeline ranks withEsforço: Alguns dias

Evidências

Lakeline has FAQPage schema on /invisalign-cost/ and /emergency/
These pages are cited in 12 answers

Por que importa

AI assistants quote pages that answer the exact question. You have the expertise but not the pages.

Como corrigir

Create /invisalign-cost-austin/, /emergency-dentist-saturday/ and /dentist-accepting-medicaid-austin/ (if applicable).
Answer the question in the first 2 sentences, then details, prices and FAQs.
Add FAQPage schema to each page.

Resultado esperado

Citations for cost and emergency questions within 1–2 months.

Como medir o sucesso

Mention rate on cost and emergency questions.

llms.txt

Upload to the root of your site so it opens at /llms.txt.

llms.txt · md

# Brightside Dental Studio

> Family, cosmetic and emergency dentistry in North Austin, Texas. Open Monday–Friday 8:00–18:00 and Saturday 9:00–14:00. Same-week appointments.

## Services
- [Emergency dentist (Saturday)](https://www.brightside-dental.example/emergency-dentist/): same-day visits
- [Invisalign](https://www.brightside-dental.example/invisalign/): from $3,900, free 3D scan
- [Family dentistry](https://www.brightside-dental.example/family/)

## Practical
- [Insurance & payment plans](https://www.brightside-dental.example/insurance/)
- [Contact & directions](https://www.brightside-dental.example/contact/)

Security headers (Cloudflare Transform Rule)

Cloudflare → Rules → Transform Rules → Modify Response Header → add each header for all requests.

Security headers (Cloudflare Transform Rule) · txt

Referrer-Policy: strict-origin-when-cross-origin
Permissions-Policy: camera=(), microphone=(), geolocation=()
Content-Security-Policy: upgrade-insecure-requests; frame-ancestors 'self'

Relatório gerado pelo DIGIT-ME

Brightside Dental Studio

Resumo

Brightside is a well-reviewed practice that AI rarely recommends. Four fixes this week can change that.

Prioridades

Maiores riscos

Maiores oportunidades

Visibilidade em IA

AI assistants recommend three nearby competitors far more often than Brightside — mainly because they're better documented on the sources AI trusts.

Por motor de IA

Participação de voz

Fontes citadas pela IA

Perguntas testadas (12)

Constatações (4)

Crescimento do site

Strong local content, held back by a slow mobile homepage and weak titles on the pages that convert.

Lighthouse / Core Web Vitals

Constatações (2)

Conformidade e confiança

Three tracking tools fire before any consent and the site has no accessibility statement — both easy to fix.

Constatações (1)

Concorrentes

Lakeline wins on proof: 150+ reviews, FAQ pages and complete structured data.

Constatações (1)

Plano de ação

Vitórias rápidas

Dias 1–30

Dias 31–60

Dias 61–90

Pacote de correções

llms.txt

Security headers (Cloudflare Transform Rule)